our Work

Brand Positioning

The number of brands we have helped to position is considerable.

Recent examples include Knorr, Vaseline, Coca-Cola, Powerade, Blossom Hill, Thomson/ First Choice holidays and some major beer brands.

The largest project in terms of countries, recently, was a 9-country review of the highly successful Lynx/Axe positioning with the challenging goal of building a new positioning to sustain it in the future.

(You will need Adobe Acrobat to view these files)

 Global Beer Case Study

Skin Care Case Study

Food Ingredient Brand Case Study